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Antifragility: How to use suffering to get stro...

Anti-fragility, a concept that refers to a system or individual that not only withstands shocks and disruptions but thrives and improves in the face of adversity. Unlike robustness, which merely...

Resiliency and Learned Helplessness by Amy Launder

The true UNDRDOG spirit is one of resilience & Anti-fragility, but to understand the mechanisms that can hinder the UNDRDOG mindset, is to understand learned helplessness.   “Resilience” ...what does it...

Grit: The power of passion & perseverance by An...

Grit /ɡrɪt/ noun Courage and resolve; strength of character. An old but gold TED Talk by Angela Duckworth, touching on the subject of ''Grit''. Perseverance & pushing through with grit...

Motiversity: UNDRDOG MINDSET - Motivational com...

Motiversity is one of the leading sources of motivational audio/visual content online, with videos from some of the best speakers in the world from a vast library of inspiring perspectives

The UNDRDOG Philosophy

Everybody likes to romanticise the idea of winning, everybody wants to be the winner, we idolise the champions and high level achievers because we wish to emulate and become them. ...

Lamborghini: Never Insult a Tractor Tycoon

Undrdog stories can present themselves in all walks of life, this is the story of the conception of the luxury sports car brand lamborghini.